Tech giant Apple has urged shareholders to reject a proposal to scrap its diversity, equity and inclusion (DEI) programs, citing internal compliance procedures and concerns about litigation risks. The move comes as other tech companies, including Meta and Amazon, have announced plans to scale back their DEI efforts in response to pressure from the Trump administration.
The National Center for Public Policy Research, a conservative thinktank, has advocated for the end of DEI programs, arguing they expose companies to financial and reputational risks. However, Apple’s board has recommended that investors vote against the proposal, stating it already has procedures in place to address any concerns.
DEI schemes aim to create an inclusive workplace environment by promoting diversity among employees from various backgrounds. The concept gained global attention in 2020 following George Floyd’s murder, prompting businesses to reassess their policies amid widespread protests.
Several major companies have since reevaluated their DEI efforts, including Meta and Amazon, which cited changing legal landscapes and shifting public views as reasons for scaling back their initiatives. McDonald’s has also announced plans to reduce its diversity goals, while Walmart will no longer consider race or gender when deciding on supplier contracts.
The American Civil Liberties Union (ACLU) has vowed to take legal action against companies that scale back their DEI efforts, warning of “attacks on efforts to promote racial justice.” ShareAction, a campaign group, urged investors to continue using their influence to uphold responsible investment standards.
Source: https://www.theguardian.com/technology/2025/jan/13/apple-investors-diversity-dei