Apple is shifting its AI focus towards a platform-based approach, mirroring the app store model used by search engines. This move signals the company’s commitment to its core business of selling hardware and services. Additionally, Apple has discontinued the Mac Pro, replacing it with the more compact Mac Studio. To combat talent poaching from rival OpenAI, Apple is offering bonuses to iPhone designers.
Source: https://www.bloomberg.com/news/newsletters/2026-03-29/apple-doubles-down-on-hardware-services-with-revamped-ai-strategy-rare-bonuses-mnbpiwon