Apple has released a new video showcasing its available intelligence features, following the delay of personalized Siri responses on iPhone 16 devices. The company has taken down ads highlighting the unavailable feature after facing lawsuits from customers who expected it.
Instead, Apple is focusing on the current features, including advanced camera capabilities and a dramatically thinner design for the upcoming iPhone 17 Air. This new model is expected to be 5.5mm thick and boasts a radical design shift.
The company’s AirPods Pro 2 continue to dominate the premium wireless earbud space, thanks to top-tier audio and class-leading noise cancellation. With AirPods Pro 3 on the horizon for 2025, prospective buyers face a decision between the proven model and new features.
Apple has also been found in violation of a 2021 injunction requiring developers to direct customers to third-party purchase options using in-app links. The company is working with suppliers to deliver features for the iPhone 18 series, including iOS 19.4, which is expected to be released in March or April next year.
Additionally, Apple may have canceled plans for an anti-reflective display coating on iPhone 17 Pro models, according to a source. However, internal development of iOS 19.4 has started, with the software update still nearly a year away from release.
Source: https://www.macrumors.com/2025/05/02/apple-intelligence-features-ad-2