Apple is hosting an event on September 9, where it will likely announce the iPhone 17, new Apple Watches, and other potential devices. The company has a history of unveiling new iPhones in September since 2012 and is expected to make significant announcements.
The stakes are high this year due to delayed upgrades and tariffs affecting Apple’s production operations. Investors cheered strong iPhone sales despite AI setbacks, but the company faces competition from rivals like Google ramping up their own AI efforts.
Apple is betting on a sleek new iPhone design to reinvigorate interest in smartphones, which have seen dwindling upgrades over the years. The company may also announce a standard version of the iPhone 17 alongside Pro models with advanced cameras and processors.
The event takes place at Apple Park in Cupertino, California, and will be closely watched by investors as a barometer for Apple’s innovation and future prospects.
Source: https://edition.cnn.com/2025/08/26/tech/apples-iphone-17-launch-september-9-what-to-expect