Apple is making significant changes to its virtual assistant, Siri, with a new leadership structure that could signal a major shift in the company’s approach to AI-powered devices.
According to reports, John Rockwell, who previously led the Vision group, will now oversee day-to-day management of Siri, while Craig Federighi takes on top executive duties overseeing the AI team. This move is seen as a major change for Apple and could bring much-needed expertise to the struggling virtual assistant.
Meanwhile, rumors are also swirling around iOS 19, which aims to make the operating system “simpler to use, faster to navigate and easier to learn.” The new design will need to be optimized for future devices, such as foldable iPhones, and potentially introduce AI assistants. While this sounds like a risky proposition, it could pay off big if Apple succeeds.
Other rumors include the development of multiple new display models, including a second Studio Display with a different screen size or specifications. Analysts also expect the C2 modem to arrive next year, but it’s unclear whether it will be exclusive to high-end iPhone 18 Pro and 18 Pro Max models.
Source: https://9to5mac.com/2025/03/20/rumor-replay