Apple’s brand value relies on its reputation for keeping promises, a trait embodied by Steve Jobs’ autocratic approach to decision-making. To regain this credibility, CEO Tim Cook should empower external developers to create innovative applications on the iPhone. By doing so, Apple can tap into its developer community’s creativity and drive AI advancements that align with its promises. This shift in strategy would help restore trust and showcase Apple’s commitment to innovation, ultimately paving the way for successful AI integration.
Source: https://www.bloomberg.com/opinion/articles/2025-03-21/the-iphone-needs-to-go-back-to-its-roots-to-salvage-apple-intelligence