Tim Cook’s big bets on the Vision Pro and Apple Intelligence are facing challenges, prompting concerns about their long-term impact on the company’s success.
In 2024, Apple released the Vision Pro headset, a massive bet on virtual and augmented reality. Despite its promising launch, sales have been underwhelming due to the device’s steep price tag of $3,500. Rival headsets like Meta’s Quest Pro start at just $999.99, making it harder for consumers to justify the investment.
Moreover, Apple has struggled to create killer apps for the Vision Pro. In September, only 10 new apps were added to the headset’s app store, bringing the total number of available apps to around 1,770. Critics argue that the device lacks the density and quality of experiences required to make it a must-have product.
Apple Intelligence, another major bet by Cook, has also faced issues. The generative AI push was launched with great fanfare but has failed to live up to expectations. The rollout of new features has been slow, and critics argue that the existing offerings don’t offer anything unique or distinctive compared to rival companies like Google and Microsoft.
The struggles with Vision Pro and Apple Intelligence have raised concerns about their long-term impact on Apple’s success. As the company exercises caution about its future products, one thing is clear: Cook needs to deliver results in 2025 and beyond if he wants to keep his vision for a futuristic Apple intact.
With iPhone sales flattening, Apple must find new revenue drivers to sustain growth. The success of Vision Pro and Apple Intelligence will play a crucial role in determining the company’s future direction. As Cook embarks on this challenging journey, one thing is certain – the stakes are high, and the outcome will shape the course of Apple’s next chapter.
Source: https://www.businessinsider.com/apple-intelligence-vision-pro-tim-cook-bets-2024-12