Apple has sparked speculation by posting a mysterious teaser tweet on X, featuring Gary Oldman’s character from its spy thriller series Slow Horses. The move comes as the show enters its fourth season and has received rave reviews.
Fans have pounced on the tweet, with theories abounding about Apple’s intentions. One possibility is that the company will launch a free weekend of viewing to promote its streaming service and attract new viewers. Given January 4-5 falls on a weekend, this could be an effective way for Apple to concentrate reporting and social media interaction.
Another theory suggests Apple TV+ may announce its 2025 lineup during the teaser campaign. However, this seems less likely given Apple’s history of spreading out news about upcoming shows over multiple announcements. The company has sunk $20 billion into Apple TV+, but it appears committed to nurturing the service despite its rivals’ success.
The teaser video features Will Ferrell, who looks perplexed by the cryptic message. It remains to be seen whether Apple will follow through on any of these theories or simply use the tease to generate buzz around Slow Horses and its streaming service.
Source: https://www.vice.com/en/article/apple-cryptic-teaser-january-4-5