In a surprise move, tech giant Apple is reportedly working on its first-ever flip phone, a design that was once synonymous with high-powered sophistication in the 2000s. The new device is expected to resemble Samsung’s recent Galaxy Flip and Fold designs.
According to JPMorgan analysts, the foldable iPhone will be revealed in September 2026 at a hefty price tag of $1,999 (£1,474). While this may seem steep, experts believe it will remain a premium product due to its innovative design. The device aims to optimize users’ phone experience, particularly for internet access.
Analysts suggest that the return of flip phones is a strategic move by Apple to regain excitement in the smartphone market. By entering the foldable market, the company hopes to capitalize on other companies’ experimentation and refine their product before launching it. Samsung’s initial Galaxy Fold designs were marred by screen problems, but new releases are expected to improve.
Some experts argue that foldable phones can provide a unique viewing experience, especially for video content, which is increasingly consumed online. They also believe that the design could offer mental health benefits by reducing distractions and notifications.
However, concerns over accessibility remain due to the high price point. The device’s release may not be as groundbreaking as expected, given Apple’s track record of product success. Nevertheless, the return of flip phones brings a sense of nostalgia and may appeal to consumers looking for something different from their everyday smartphones.
Source: https://www.theguardian.com/technology/2025/aug/15/return-of-the-flip-phone-does-apples-new-foldable-iphone-signal-a-new-era-in-design