Apple is reportedly working on a dedicated gaming app, which could be unveiled during WWDC 2025 alongside iOS 19 and macOS 16. The new app, dubbed “Apple Games,” aims to promote Apple Silicon’s gaming capabilities and provide a unified experience across the company’s ecosystem.
The rumored app will offer more than just game news and a launcher tool, but rather a comprehensive platform that integrates various gaming features. This could include editorial content, leaderboards, trophies, and matchmaking tools. The app may also tie into games downloaded outside of the App Store, providing a seamless experience for Mac users.
While Apple has made moves in the gaming space before, this new effort is seen as an opportunity to establish itself as a serious player. With platform control, Apple could provide game developers with an API that integrates their in-game chat tools and matchmaking into the app.
However, some experts question whether Apple’s approach will be enough to compete with established players in the industry. A gaming app from Apple would need to go beyond offering leaderboards and trophies, but rather provide features like in-game chat and social networking tools.
Apple has recently acquired game studio RAC7, which also developed Sneaky Sasquatch. The acquisition suggests that Apple is taking its gaming ambitions seriously and may be on the cusp of a significant push into the industry.
Source: https://appleinsider.com/articles/25/05/27/dedicated-apple-games-app-could-be-revealed-during-wwdc-2025