A new report from a reliable source has confirmed that Apple is set to release a new Apple TV 4K model later this year, with September being the most likely launch window. According to MacRumors, the current model will be discontinued in favor of the new device.
While no details about features have been revealed, the correlation of release timing with recent rumors makes this development noteworthy. The iPhone 17 event on September 9 is seen as a possible platform for unveiling the new Apple TV 4K, alongside a slate of upcoming Apple TV+ originals that will be showcased at the same event.
Rumored upgrades to the new device include an upgraded A-class chip, potentially enabling Apple Intelligence support and Apple’s first in-house Wi-Fi and Bluetooth chip. Another speculated feature is a built-in camera, hinted at by tvOS 26.
As the launch approaches, fans are eagerly anticipating what changes they would like to see in a new Apple TV 4K.
Source: https://9to5mac.com/2025/08/05/new-apple-tv-4k-launch-timing-corroborated-by-second-source