Apple Inc. is revamping its artificial intelligence strategy with a new lineup of devices that include lifelike virtual assistants, home security cameras, and smart displays. The company’s focus on robots and AI technology marks a significant shift in its product development.
A major component of this plan is the release of a tabletop robot set to debut in 2027, designed as a virtual companion for users. This device will be integrated with Apple’s signature Siri assistant, aiming to create a more immersive experience for customers.
Additionally, Apple plans to launch a smart speaker with a built-in display next year, targeting entry-level smart home products. The company aims to expand its presence in the growing market of intelligent devices that can simplify daily life and provide enhanced security features.
By expanding into AI-powered robots and smart displays, Apple seeks to reestablish its dominance in the technology industry.
Source: https://www.bloomberg.com/news/articles/2025-08-13/apple-s-ai-turnaround-plan-robots-lifelike-siri-and-home-security-cameras