Apple is reportedly working on integrating cameras and advanced visual intelligence features into its smartwatch, marking the company’s entry into the growing AI wearables market. This move comes as Apple faces challenges in its virtual assistant department, with recent executive changes aimed at addressing Siri struggles.
The development of AI-powered smartwatches would enable users to capture high-quality photos and videos directly from their wrists, while also providing advanced features such as object detection and facial recognition. The EU’s push for greater device openness is also driving Apple’s innovation efforts, as the company seeks to expand its ecosystem without compromising user experience.
As part of a broader tech trend, Apple’s latest smartwatch concept, codenamed “Air,” showcases a thinner design with minimal ports, hinting at a future where wearables prioritize style and convenience over traditional connectivity options. With AI-powered smartwatches on the horizon, consumers can expect enhanced functionality, improved user experience, and new opportunities for innovation in the wearable tech space.
Source: https://www.bloomberg.com/news/newsletters/2025-03-23/apple-aapl-explores-turning-watches-into-wearable-ai-devices-with-cameras-m8ll6mvy