Apple Inc. is revamping its artificial intelligence strategy with a range of new devices aimed at enhancing user experience. The company’s latest move includes robots, advanced smart speakers, home-security cameras, and a lifelike version of Siri.
According to sources, the centerpiece of Apple’s AI approach will be a tabletop robot designed as a virtual companion, set for release in 2027. This device is expected to revolutionize the way users interact with technology.
Another significant aspect of Apple’s strategy is its push into entry-level smart-home products, including a smart speaker with a display scheduled for release next year. Experts believe that home security will be a major growth area for the company.
Mark Gurman, Managing Editor for Global Consumer Tech at Bloomberg News, sheds light on Apple’s plans to capitalize on this emerging trend.
Source: https://www.bloomberg.com/news/audio/2025-08-13/icymi-apple-s-ai-push?srnd=phx-businessweek