Apple has released several video ads for the iPhone 16e, highlighting its key features and benefits. The ads focus on durability, battery life, camera capabilities, AI support, and more.
The ads mention that the average person drops their phone 208 times per year, emphasizing the need for a durable device. They also showcase the best-ever battery life in an iPhone of this size.
Two videos focus specifically on Apple’s Intelligence features, including Genmoji and Clean Up. However, one ad stands out as particularly effective: it portrays the new model as “future-proof” by comparing its user to someone from several years ago.
The main ad, titled “Meet iPhone 16e,” takes a more unconventional approach with a blue inflatable guy dancing with the device.
While some may find this ad unusual, Apple’s marketing strategy appears to be effective in highlighting the features that will appeal to its target audience. The iPhone 16e is indeed a solid option for users looking for a reliable device without frequent upgrades.
Source: https://9to5mac.com/2025/02/28/new-iphone-16e-video-ads-future-proof