Apple is developing multiple versions of future Apple Watch models with cameras to enhance the device’s AI capabilities. This move aims to shift its reliance on external AI models like ChatGPT and Google towards its own in-house AI technology, according to Bloomberg reports.
The company’s Visual Intelligence feature will be integrated into various devices, including the camera-equipped AirPods. A new Apple Watch model with a camera is expected to launch around 2027, with designs varying between standard and ultra models. The standard model would feature a camera embedded within the display, while the ultra model would have it on the side of the watch.
The camera’s placement in both models will be key to enhancing user experience. With the standard Apple Watch, the camera might use under-display tech or necessitate a camera cutout. In contrast, the Ultra model’s camera will be embedded next to the digital crown and side button for easier scanning. The launch of these AI-powered Apple Watches depends on the company’s AI teams getting their work done, which is currently underway following an executive shake-up.
The development also brings into focus Apple’s growing focus on AI technology. The move towards in-house AI models will enable more control over data processing and user experience. As Apple continues to expand its ecosystem of devices, this shift towards AI-driven wearables could further solidify the company’s position in the tech industry.
Source: https://9to5mac.com/2025/03/23/apple-watch-cameras-gurman-ai-push