Apple is considering a potential bid for artificial intelligence startup Perplexity AI, aiming to bolster its own AI talent and technology. The talks, which involve top executives including head of mergers and acquisitions Adrian Perica and services chief Eddy Cue, are at an early stage. The discussions may not result in a formal offer, according to those familiar with the matter. If Apple were to pursue Perplexity AI, it would mark another strategic move by the tech giant in its efforts to strengthen its AI capabilities.
Source: https://www.bloomberg.com/news/articles/2025-06-20/apple-executives-have-held-internal-talks-about-buying-ai-startup-perplexity