Apple has introduced a more affordable iPhone option, the iPhone 16e, which seems to be gaining traction in the US market. According to data from Consumer Intelligence Research Partners, the 16e accounted for 11% of iPhone sales in the last quarter, more than double its share compared to older models like the iPhone SE. This new model replaced the SE and significantly reduced its share in just one quarter.
While the iPhone 16e is a cheaper alternative, it lacks some features found in other models, such as the iPhone 16, which still dominates the market with 74% of sales. However, the iPhone 16e is ideal for those who want up-to-date software without advanced features, offering a balance between affordability and functionality.
The strategy has helped Apple move users to newer devices, allowing for faster implementation of features like Apple Intelligence, which require modern chips and higher performance. The more expensive models in the 16 series still offer better displays, build quality, and cameras, making them preferred by most customers. With the introduction of a new model, the iPhone 17e expected as early as 2026, this strategy is likely to continue benefiting Apple.
Source: https://www.letemsvetemapplem.eu/en/2025/08/01/sazka-na-iphone-16e-se-applu-vyplatila