Apple’s Worldwide Developer Conference (WWDC) is just around the corner, and the tech giant is facing mounting pressure to deliver on its ambitious AI plans. Last year’s demos were promising, but the follow-through has been disappointing, leaving developers and consumers underwhelmed.
The company’s struggles with personalized intelligence have become clear over the past year, with delays and inconsistencies in tool rollouts. The vision of seamless AI integration, revamped Siri interactions, and powerful developer capabilities remains unfulfilled.
Developers are now hoping for incremental improvements, such as smoother app integrations and tools to empower developers to use Apple’s AI. However, the biggest opportunity lies in enabling AI-assisted app development, which could revolutionize how apps are created and distributed.
The web has proven to be an effective platform for AI-powered apps, with chatbots like ChatGPT gaining massive traction before launching native iOS and Android versions. Apple needs to modernize its tools to allow more developers to create apps and post them on the App Store.
The company’s announcements have been promising, but many remain unmaterialized. The recent ruling by a U.S. court that bars Apple from charging fees for payments outside the app store has significant implications for the company’s revenue. With many billions of dollars in potential revenue at stake, Apple must reassert the value of its ecosystem and demonstrate its ability to deliver on AI ambitions.
As WWDC 2025 approaches, Apple faces a daunting task: sharing a better story. The company’s AI ambitions are being challenged by faster-moving competitors, changing legal and economic realities, and the need to adapt to emerging technologies. To succeed, Apple must deliver on its promises of seamless AI integration, revamped Siri interactions, and powerful developer capabilities – for end-users and developers alike.
Source: https://techcrunch.com/2025/06/08/at-wwdc-25-apple-should-make-amends-with-developers-after-ai-shortfalls-and-lawsuits