Apple is at a critical juncture with its artificial intelligence (AI) efforts, as Amazon’s new Alexa has exposed significant gaps in the technology. The company’s AI shortcomings have sparked concerns about its ability to compete in the smart speaker market. Meanwhile, Apple is preparing for an upcoming refresh of the iPad Air and is on track to launch a new MacBook Air model. The tech giant also appears committed to its diversity, equity, and inclusion (DEI) initiatives, despite potential criticism from some quarters.
Source: https://www.bloomberg.com/news/newsletters/2025-03-02/apple-siri-compared-with-alexa-m4-macbook-air-and-ipad-air-2025-coming-soon-m7rn2k2y