Apple is taking a significant step towards its artificial intelligence (AI) ambitions with the consideration of acquiring Perplexity AI, a startup that specializes in search and conversational AI tools. The potential deal, valued at $14 billion, would mark a major milestone for Apple as it seeks to catch up with rival companies like OpenAI and Anthropic.
According to reports, Apple’s interest in Perplexity AI stems from its ability to provide better results than traditional search engines like Google. Eddy Cue, the key recruiter and dealmaker at Apple, has already expressed his enthusiasm for the startup, stating that he believes they “have done some impressive things.”
The acquisition would not only boost Apple’s AI capabilities but also bring in a team of experts who can help integrate Perplexity’s technologies into Apple’s products. This move comes as Apple continues to face criticism over its AI plans, with many questioning the company’s ability to deliver on its promises.
While the deal is still in the early stages, it could be a significant step towards Apple’s goal of becoming a leader in the AI space. As Apple continues to lag behind rival companies, acquisitions like this one may become more common as the tech giant seeks to stay competitive.
Forbes will continue to provide updates on this developing story as more information becomes available.
Source: https://www.forbes.com/sites/ewanspence/2025/06/22/apple-news-headlines-iphone-17-pro-ios-26-ipados-multitasking-macbook-pro-upgrade