Apple faces challenges in its AI department, with some features like Clean Up and Writing Tools appearing on iPhones but others, such as Siri’s overhaul, still missing. Despite this, the company’s iPhone sales continue to thrive, with the latest numbers showing Apple’s iPhone 16 leading the list of top-selling smartphones worldwide.
The data from market research firm Counterpoint reveals that Samsung took the next three spots in Q1 2025, but Apple maintained its dominance in the top four spots. The iPhone 16 Plus and iPhone 15 Pro Max also secured eighth and tenth places respectively.
A closer look at the sales figures suggests that customers are drawn to the iPhone’s ecosystem, with many sticking to the brand despite its AI struggles. The fact that people continue to buy iPhones in droves, even when Apple advertised features like AI-powered Siri, implies that these features may not be a major selling point for most customers.
It seems that established market trends play a significant role in driving smartphone sales, with people often preferring to stick with their existing brand or sticking to what they know. The data suggests that the iPhone will remain a global force to be reckoned with, while Samsung continues to dominate the mid-range segment.
While AI features may become more prominent in future smartphones, it appears that most customers are not considering these features when making purchasing decisions. Instead, people prioritize brands they trust and familiar ecosystems, which explains Apple’s continued success despite its AI struggles.
Source: https://lifehacker.com/tech/no-one-buying-phones-for-ai