Apple’s Hardware Reveal Sparks Mixed Reaction from Investors

Apple’s upcoming hardware reveal is expected to feature several exciting updates, including a new iPhone Air model that promises to be the company’s “thinnest phone ever” and an improved iPhone 17 lineup with a 6.3-inch screen and 120Hz display. However, despite the promising prospects, investors took little interest in Apple shares, sending them down fractionally.

The reveal event is scheduled for September 9 and will also feature updates to the Apple Watch and AirPods. Other notable additions include NFL Retro Bowl ’26 and Jeopardy! Daily to the Apple Arcade gaming platform, as well as a new update to Hello Kitty Island Adventure.

Wall Street analysts have a Moderate Buy consensus rating on AAPL stock, with an average price target of $239.18 per share implying 3.64% upside potential. The past year has seen a 2.98% rally in Apple’s share price, but the company still faces challenges as some investors grow tired of the same incremental updates.

The iPhone Air is expected to replace the iPhone Plus line and boasts bigger screens and improved cameras. While this may excite some fans, it’s unclear whether these changes will be enough to reignite interest among investors. As Apple continues to evolve its product lineup, one thing is clear: the company remains a major player in the tech industry, with significant upside potential for those willing to take on the risk.

Source: https://www.tipranks.com/news/thinnest-iphone-ever-apple-stock-nasdaqaapl-slips-on-early-word-of-hardware-reveals