Apple has teamed up with fashion designer Issey Miyake to release the iPhone Pocket, a ribbed bag designed to hold your phone and other essentials. The bag is priced at $149.95 for the short strap version and $229.95 for the long strap. However, the response from consumers has been lukewarm, with many expressing disappointment and confusion over the product’s purpose and design.
Style writer Shane O’Neill was not a fan of the iPhone Pocket, saying it didn’t make sense in terms of functionality and aesthetics. Lifestyle writer Rachel Kurzius shared his sentiment, stating that while the bag is beautifully designed, its primary function – carrying your phone – makes it feel unnecessary.
The iPhone Pocket’s design is inspired by Issey Miyake’s signature style, but critics argue that the bag’s utility is compromised due to its compact design. The product’s price point also raises questions about whether it’s worth the investment, especially considering that similar products can be found on the market at lower prices.
Apple has released the iPhone Pocket at select store locations and online, targeting a specific audience that values luxury and high-end fashion. However, with many consumers expressing skepticism over the product’s value proposition, it remains to be seen whether the iPhone Pocket will gain traction in the market.
Source: https://www.washingtonpost.com/style/trends/2025/11/12/iphone-pocket