Apple’s latest launch, the new iPhone SE, marks its return to the mid-range market for the first time since 2022. The move is seen as a strategic attempt by the company to boost sales across its entire iPhone range in 2025. With a focus on matching the power of leading iPhones at a cheaper price, the iPhone SE offers an attractive starting point for those new to the Apple ecosystem or looking to bring a relative into their world.
However, the challenge lies in differentiating itself from Android handsets in the same price range, which have comparable performance and features. To change this narrative, Apple will need to shift its focus from “for the faithful and their friends” to “the first choice of everyone at this price point.” The company’s approach to AI also needs to be reassessed, as it prioritizes local processing data over cloud-based servers.
The iPhone SE is expected to be priced between $479 and $499 for the entry-level model. Android manufacturers have made significant advances in various areas, including chipsets, cameras, displays, and software. Yet, Apple’s unique selling points, such as its focus on security and stability, cannot be ignored.
As the market shifts towards AI-powered smartphones, the iPhone SE may struggle to keep up with its specs being superseded by newer models. In response, Apple may need to move more in-demand AI features into the cloud to ensure the mid-range phone stays relevant.
While the iPhone SE may seem like a series of small steps, it could be the catalyst for significant change in the smartphone market. The question is, in which direction will this new product take the market?
Source: https://www.forbes.com/sites/ewanspence/2025/02/15/apple-iphone-se-google-pixel-9a-samsung-galaxy-a57-ai-new-iphone