Apple’s price hike across its product lines is a clear warning sign that things are getting serious in the tech industry. Despite its massive purchasing power and generous margins, Apple can’t escape the impact of inflation and supply chain issues. The MacBook Neo’s starting price has jumped from $599 to $699, and similar price increases have been seen on iPads, HomePods, and even the Vision Pro. With its typical pricing strategy being unchanged for years, this sudden shift is alarming. It’s a sign that Apple is preparing for a potential economic downturn.
Source: https://www.theverge.com/tech/956950/ram-crisis-apple-price-increase