Apple is marking its 10th anniversary of releasing the first Apple Watch with a low-key initiative called Global Close Your Rings Day. The company aims to encourage users to exercise and move more by offering limited-edition badges, stickers, and physical pins.
The campaign’s data-driven approach claims that people who close their rings most often experience fewer health issues, including poor sleep, elevated resting heart rates, and stress. According to Apple’s Apple Heart and Movement Study, those who achieve this milestone are 48% less likely to have poor sleep, 73% less likely to have elevated resting heart rates, and 57% less likely to feel stressed.
By tying a reward scheme to health benefits, Apple seeks to motivate users without resorting to typical anniversary fanfare. This subtle approach allows the company to promote its wearable device while emphasizing the importance of physical activity for overall well-being.
Source: https://www.theverge.com/news/647417/apple-watch-10th-anniversary-global-close-your-rings-day