Apple’s recent World Wide Developers’ Conference (WWDC) saw the tech giant unveil its “Apple Intelligence” features, which were touted as a game-changer in AI-powered technology. However, critics argue that the company grossly underestimated the development time required to deliver on these promises.
According to John Gruber, an Apple veteran and tech commentator, the company’s announcement was more of a concept video than a fully developed product, sparking concerns about the direction of Apple under new CEO Tim Cook. Gruber points out that this is not the first instance of Apple launching products before they were ready, echoing Steve Jobs’ cautionary approach to product announcements.
The recent iPhone 15 Pro upgrade included features like Apple Intelligence, which aimed to enhance Siri with personalized assistance. However, upon closer inspection, critics found these features underwhelming and incomplete, leaving many wondering if the company had bitten off more than it could chew.
While some might argue that Gruber is overreacting, the fact remains that Apple’s misstep in launching AI-powered features before they were fully developed raises concerns about the company’s leadership and its ability to deliver on ambitious promises. The question now is whether Tim Cook can learn from Steve Jobs’ playbook and steer Apple back on track.
Source: https://www.theguardian.com/technology/2025/mar/22/ai-apple-siri-tim-cook-artificial-intelligence