Apple is reportedly working on a cheap MacBook that could shake up the midrange PC market, targeting prices as low as $600. If true, this would be a significant blow to Windows OEMs operating in this price range. The new laptop is expected to be powered by an iPhone chip and will offer impressive performance, battery life, and design.
Apple’s Silicon technology has been a game-changer for the company, forcing other PC manufacturers to up their game. However, Windows laptops have struggled to compete in this space, with many mid-range devices offering inferior hardware and displays. The cheap MacBook would likely change that, offering a premium experience at an affordable price point.
The device’s design is expected to be sleek and appealing, similar to the base model iPad and iPhone. Apple will also offer fun colors options, making it a desirable choice for consumers. However, this raises concerns about Windows OEMs struggling to keep up with Apple’s premium aesthetic.
The current state of Windows itself is also a significant factor in why the cheap MacBook could be a game-changer. With its reputation marred by ads, privacy concerns, and bugs, many users are looking for alternative operating systems like macOS or Chrome OS. A sub-$800 MacBook would provide an attractive option for those who want to switch away from Windows.
For Microsoft and its hardware partners, this is a wake-up call to improve the quality and ease of use of Windows. The company needs to address user-hostile features and changes, making it more appealing to users who are willing to jump ship to other operating systems.
Source: https://www.windowscentral.com/microsoft/windows-11/apple-making-cheap-macbook-bad-news-for-windows