Apple’s Worldwide Developers Conference (WWDC) has become an annual event, but this year’s iteration felt like more of the same. The company showcased its latest software updates, including “Liquid Glass,” a visual design update that didn’t spark significant controversy. However, investors were eager to see progress on souped-up Siri, which failed to materialize.
The lackluster display was a stark contrast to last year’s WWDC, when Apple promised an AI revolution and sparked predictions of a “super-cycle” for iPhone upgrades. Instead, the company acknowledged that its proprietary AI, Apple Intelligence, wasn’t ready for prime time. The AI-powered text message summaries, which were touted as a highlight, were eventually rolled back due to their limitations.
The issue lies with the current state of generative AI technology, which isn’t living up to its promises. Even some of the industry’s most advanced models face accuracy collapse when presented with complex problems. Apple researchers have acknowledged these limitations and are instead focusing on existing uses for AI in coding, brainstorming, and writing.
In a bid to play it safe, Apple is not taking significant risks on unproven products. Tech analysts predict that the company may need to make strategic acquisitions to jumpstart its AI strategy. While confidence in Apple’s ability to get this right remains high, investors will be watching closely to see if the company can meet its goals within a tight window.
Source: https://edition.cnn.com/2025/06/10/business/ai-tech-apple