Embracing Failure for Lasting Success
In the 1950s, Kutol’s wallpaper cleaner business was on the brink of bankruptcy due to the rise of natural gas as a primary heating source, resulting in cleaner walls and lower sales. However, Kay Zufall, Joseph McVicker’s sister-in-law, suggested rebranding the product as a kids’ toy, which became Play-Doh. This pivot not only saved the … Read more