Puerto Rico is experiencing an unprecedented influx of visitors thanks to global phenomenon Bad Bunny’s concert residency “No Me Quiero Ir de Aquí”. With an estimated 600,000 attendees over the course of the residency, tourism is up but with it comes the risk of losing what makes the island special. To mitigate this, Discover Puerto Rico, the island’s destination marketing organization, is promoting responsible and sustainable tourism.
The organization is working closely with local businesses to create Bad Bunny-themed experiences and promotions. Concertgoers are also being educated on how to behave responsibly and explore the island beyond the metro area.
A major initiative launched by Discover Puerto Rico is The Green Path, a website that certifies visitors as “responsible travelers”. Visitors can learn about sustainable lodging, excursions, and dining options through videos, quizzes, and immersive content.
The island’s push to combat crowded or overrun areas is being felt across the tourism industry. Concertgoers are being encouraged to explore other regions by offering curated itineraries and concert-specific packages.
Local businesses are getting creative with Bad Bunny-themed giveaways, cocktails, and experiences. The initiative is expected to impact the entire island positively.
Discover Puerto Rico sees this as a proud moment, doing everything possible for visitors to come educated and ready to explore the island responsibly.
Source: https://eu.usatoday.com/story/travel/2025/06/17/bad-bunny-residency-puerto-rico-tourism/84173537007