Puerto Rican rapper Bad Bunny has become a global music sensation, with millions of fans worldwide. Unlike many musicians who flock to Las Vegas for concert residencies, Bad Bunny is taking on the island of Puerto Rico. On July 11th, he will begin a 30-concert run in San Juan, followed by a world tour.
Bad Bunny’s decision to perform on his home island reflects his commitment to his heritage and audience. “He is Puerto Rican and he wants you to know it,” says Kacho López Mari, a filmmaker who has worked with the musician.
The move symbolizes Bad Bunny’s shift from being a local star to a global phenomenon. His success demonstrates how music can transcend borders and unite fans worldwide.
Source: https://www.economist.com/culture/2025/07/10/how-bad-bunny-leapt-to-the-top-of-the-global-music-charts