Bed Bath & Beyond is returning to brick-and-mortar stores after filing for bankruptcy in 2023, this time under the new name “Bed Bath & Beyond Home” in Nashville, Tennessee. The brand has partnered with The Brand House Collective to revive its iconic name and will honor old coupons at the new store.
The Brand House Collective, formerly known as Kirkland’s, Inc., is reviving Bed Bath & Beyond by bringing back its beloved coupons and offering exclusive deals for customers who bring in their legacy coupons. As part of the grand opening, the first 25 customers to make a purchase will receive a premium mattress valued at $226.99.
The new store marks a fresh start for the brand, which had shifted focus to online sales after Overstock’s acquisition of its intellectual property in June 2023. However, Bed Bath & Beyond has since entered into separate partnerships with The Container Store and Beyond Inc. to sell its products through various channels.
Source: https://eu.usatoday.com/story/money/retail/2025/08/05/bed-bath-beyond-opening-store/85526780007