Bed Bath & Beyond is making a comeback with its first new store under the name “Bed Bath & Beyond Home” in Nashville, Tennessee. The brand has been revived by The Brand House Collective, which owns Overstock and acquired the intellectual property of Bed Bath & Beyond after it filed for bankruptcy in April 2023.
The new store will serve as a test site to gauge customer interest before expanding to four more locations in the fall. CEO Amy Sullivan describes the launch as “a fresh start” for the brand, aiming to offer great brands at affordable prices across various rooms of the home.
As part of its grand opening, Bed Bath & Beyond Home will honor existing coupons and distribute new ones, allowing customers to continue shopping on the revamped website. The store offers a range of familiar home goods, including bedding, bathroom essentials, and furniture.
Source: https://abcnews.go.com/GMA/Living/bed-bath-opens-1st-new-store-nashville-new/story?id=124479646