Beyoncé performed at the NFL Christmas Day halftime show on Netflix, as part of a three-project deal she signed with the streaming giant in 2019. The performance was reportedly worth around $60 million, including a portion of merchandise sales. According to Dan Ruchie, founder of Trapital, if the statement is true, Beyoncé would have earned an additional $20 million specifically for the halftime show.
Beyoncé’s performance featured her latest album tracks and included appearances by Post Malone, Shaboozey, Blue Ivy Carter, and a marching band. The event was part of Netflix’s recently signed three-year licensing deal with the NFL worth $150 million.
Source: https://www.independent.co.uk/arts-entertainment/music/news/beyonce-pay-netflix-nfl-christmas-halftime-show-b2670009.html