Singer Beyoncé Knowles dropped her own new jeans ad following the release of actress Sydney Sweeney’s controversial American Eagle (AE) ad, sparking a social media frenzy. The singer-songwriter and Levi’s jeans unveiled their latest fashion collaboration, featuring Beyoncé wearing a rhinestone-encrusted denim suit.
The move came days after Sweeney’s ad was accused of promoting “Whiteness” by some media outlets due to its tagline, “Sydney Sweeney Has Great Jeans.” Critics claimed the line had double meanings referring to both Sweeney’s looks and her denim pants, potentially promoting White supremacist themes. Some users even linked it to eugenics movements.
Beyoncé’s response ad sparked similar criticisms, with some accusing her of cultural appropriation due to her straightened blonde hair and lightened skin in the new campaign. However, others pointed out that Beyoncé was not receiving the same level of outrage as Sweeney did for her AE ad.
Levi’s and Beyoncé have yet to respond to comments on their respective ads.
Source: https://www.foxnews.com/media/social-media-ablaze-new-beyonce-jeans-ad-drops-sydney-sweeney-controversy