Bill Gates’ 22-year-old daughter Phoebe Gates has launched a shopping app with her partner Sophia Kianni, called Phia. The free iOS app uses AI to find the best prices on fashion and offers instant price checks and alternative options.
Phia is available for download on over 40,000 shopping sites and can be used as a browser extension or on desktop through Chrome. Users can tap “Should I Buy This?” to get an instant price check, with Phia indicating if the price is high, typical, or fair. If determined to be overpriced, the tool will suggest better-priced alternatives.
Phoebe and Sophia met while attending Stanford University, where they became roommates and good friends. They discovered their passion for fashion and technology in an entrepreneurship class, where they learned that finding a business idea is about understanding what you love, are good at, and can make a positive impact on the world.
The app’s name was inspired by the combination of Phoebe and Sophia’s names, which were available as a domain. The co-founders aim to make shopping effortless and efficient, eliminating the need for expensive or time-wasting experiences. With Phia, users can get the best price every time with one click.
Source: https://people.com/phoebe-gates-sophia-kianni-launch-phia-app-free-exclusive-11720231