Bing, once an afterthought in the search landscape, is now getting renewed attention from ChatGPT Search. As this new search engine taps into Bing’s index, it’s essential for SEO managers to re-examine their focus on Bing and make any necessary adjustments.
ChatGPT Search relies heavily on Bing’s index, meaning that if a page is not indexed in Bing, it won’t be visible to ChatGPT either. This presents an opportunity for SEO professionals to review their site’s indexing status and address any gaps.
While ChatGPT Search is not a replacement for Google, its connection to Bing highlights the importance of optimizing Bing for search visibility. A quick audit of Bing Webmaster Tools can help identify missing pages and flag potential issues, ensuring that your site stays up-to-date with Bing’s indexing power.
Moreover, embracing Bing as a “thought leadership” moment can position you as a forward-thinking SEO leader. By educating executives on the benefits of Bing and its role in ChatGPT Search, you can demonstrate your expertise and strategic thinking.
Planning for 2025, incorporating Bing optimization into your SEO roadmap can be a savvy move. With ChatGPT Search leaning on Bing’s index, it’s better to be proactive and future-proof your visibility.
While the relationship between ChatGPT Search and Bing is unlikely to change anytime soon, making sure you’re prepared with Bing-friendly auditing and possible tweaks can give you a head start when ChatGPT Search takes off. By investing time in optimizing Bing indexing now, you’ll be ready for the opportunities that come with this new search engine.
Source: https://searchengineland.com/chatgpt-search-microsoft-bing-seo-448019