The latest trend in public markets is a growing number of companies adopting bitcoin treasury strategies, allocating cash and reserves to the world’s largest cryptocurrency. Sixty-one publicly-listed firms have invested over $63 billion worth of bitcoin, with some even doubling their holdings in just two months.
Companies like MicroStrategy (MSTR.O) and Trump Media & Technology Group (DJT.O) are leading this trend, following in the footsteps of the successful strategy of replicating successful cryptocurrency investments. Other companies such as SolarBank and Upexi have also launched bitcoin treasury strategies to attract new investors and grow their businesses.
The trend is driven by a softer regulatory environment and higher token prices, which have boosted the price of bitcoin to fresh all-time highs above $110,000 this year. However, experts warn that there are risks involved, such as potential volatility and liquidity crises if firms are buying in now at record-highs.
While some companies may be trying to capitalize on President Trump’s interest in cryptocurrency policy, others see it as a way to bridge the gap between traditional industries and the new world of digital assets. As institutions begin to build out treasury applications, it remains to be seen whether these crypto treasury strategies will ultimately be successful.
Source: https://www.reuters.com/sustainability/boards-policy-regulation/what-are-bitcoin-treasury-strategies-latest-trend-public-markets-2025-06-16