Amazon founder Jeff Bezos’ space company, Blue Origin, has faced criticism over its underperformance in recent years. The company’s former CEO, Bob Smith, was seen as ineffective by employees and led the company down a path of litigation, delays, and lack of productivity. This led to concerns about Bezos’ $2 billion annual investment in the company.
However, 18 months ago, Bezos replaced Smith with Dave Limp, who brings a strong background from Amazon. Despite initial concerns, Limp has taken charge and is now driving Blue Origin forward. He emphasizes the importance of executing on the company’s programs with urgency and focus.
Limp believes that by clarifying priorities and addressing long-term issues, such as engines and New Glenn, the company can move forward. The new CEO’s goal is to build on the foundation laid for Blue Origin’s ambitious plans to enable millions of people to live and work in space. With Limp at the helm, there is hope that Blue Origin can overcome its past challenges and emerge as a stronger competitor in the rapidly evolving space industry.
Source: https://arstechnica.com/features/2025/01/after-the-success-of-new-glenn-blue-origin-to-focus-on-launching-frequently