Bluesky Reaffirms Ad-Free Promise Amid Explosive Growth

Bluesky, a social media platform focused on user customization and control, has reached 24 million users following the US election. CEO Jay Graber vowed to maintain its ad-free promise while scaling growth. To fund expansion, Bluesky plans subscription-based services, including higher-quality video uploads and customization features. The company’s growth has been fueled by its decentralized nature, allowing users to adjust their experience with user lists, starter packs, and muted words. Despite facing competition from Meta’s Threads, Bluesky continues to attract new users, with the company expanding its content moderation team to handle the influx.

Source: https://www.wired.com/story/big-interview-jay-graber-bluesky-2024