A group, the People’s Union USA, has organized a set of boycotts to protest what they see as a lack of accountability in corporate America. The movement, dubbed “Target fast,” aims to pressure companies like Target into reinstating Diversity, Equity and Inclusion (DEI) initiatives that were rolled back by President Donald Trump.
The 40-day boycott of Target is set to begin on March 5 and will continue until April 13, with the goal of generating significant financial losses for the company. The movement’s founder, John Schwarz, has criticized corporate America for becoming too oligarchic, citing Elon Musk as a prime example.
Historically, boycotts have been effective in bringing about social justice reforms, such as the sugar boycott by British abolitionists and the Montgomery Bus boycott during the Civil Rights Movement. However, the success of these movements depends on how many people participate in the boycott.
Influencer @DanishaCarter argues that shorter boycotts may not be enough to make a meaningful impact, while Pastor Jamal Bryant believes that a prolonged 40-day boycott can bring significant financial losses for Target and ultimately force them to reinstate their DEI initiatives.
Other companies have taken a different approach. Apple’s shareholders voted against a proposal to cease DEI initiatives, while Microsoft has stated its commitment to transparency and accountability. Delta Air Lines and Costco have also reaffirmed their support for DEI efforts.
The boycott movement is part of a growing trend of consumers using economic pressure to demand change from corporations. As the debate over corporate America’s values and priorities continues, it remains to be seen whether these movements will lead to lasting changes or remain ineffective in bringing about social justice reforms.
Source: https://eu.app.com/story/news/nation/2025/02/22/boycott-over-dei-rollback-against-target-walmart-amazon-2025/79075610007