Why Do You Keep Craving Junk Food? It’s Not Just About Taste
Ever wondered why you can’t stop craving junk food? The reason lies in brain chemistry, not just taste. When you consume unhealthy foods, it triggers the release of dopamine, a “feel-good” chemical that makes you feel satisfied.
However, over time, your brain needs more junk to produce the same level of pleasure, leading to stronger cravings. This can create a vicious cycle as junk food weakens the prefrontal cortex, making it harder for you to resist unhealthy snacks and focus on planning.
Processed foods also cause inflammation in the brain, which harms memory and learning. As a result, you may feel hungrier, leading to overeating and weight gain. Moreover, excessive sugar and fat can dull the hippocampus, the brain’s learning hub, affecting your ability to retain new information.
Junk food can even slow down neurogenesis, the birth of new brain cells. This decline in neurons can lead to mood dips, anxiety, and depression, making it challenging to break free from a junk food cycle.
Fortunately, there is hope. Antioxidants and exercise can repair damage, sharpen memory, and keep your brain functioning at its best. By making healthier choices, you can take control of your cravings and achieve a better mental state.
Source: https://food.ndtv.com/webstories/food/how-junk-food-rewires-your-brain-34631