South Korean actor Kim Soo-hyun has lost endorsement deals with brands including Prada and Dinto due to a dating scandal involving late actress Kim Sae-ron. The controversy surrounds claims that the two dated when Kim Sae-ron was underage, according to a YouTube expose.
Kim Soo-hyun’s agency denied the allegations, stating that he had not commented on the relationship and that the late actress’s family had unfairly linked him to her death. However, luxury fashion group Prada has ended its collaboration with Kim due to “substantial grounds” rendering the contract unfeasible.
Dinto also announced it was ending its advertising contract with Kim, citing the substantial grounds as the reason. The company stated that they determined it was unfeasible to fulfill the contract due to the allegations against Kim Soo-hyun.
Source: https://www.yahoo.com/news/brands-ditch-south-korean-actor-075533309.html