Brazil has launched a historic data ownership pilot that allows citizens to manage, own, and profit from their digital footprint. The initiative, led by state-owned company Dataprev and California-based firm DrumWave, aims to give users more control over their personal data.
The project involves a small group of Brazilians who will use data wallets for payroll loans. When applying for a new loan, the data in the contract is collected and companies can bid on it. Users have the option to opt out. This system works similarly to third-party cookies but allows users to earn money by making their data available.
Data monetization could revolutionize the digital economy, positioning Brazil as a global leader in this area. However, concerns have been raised about the potential impact on smaller companies and vulnerable groups who may not have access to robust digital infrastructure. Data protection specialists worry that commoditizing data may make it inaccessible for those with low budgets.
Brazil’s project stands out from other initiatives due to its public-private partnership model. The country has already drafted a bill classifying data as personal property, giving users full rights over their data. If approved, this legislation will ensure companies offer benefits and financial rewards in exchange for data sharing.
The pilot aims to correct the historical imbalance of the digital economy by making personal data an asset for those providing it. This could promote financial inclusion and redefine the digital economy from a fairer perspective. However, experts caution that the project may widen the digital divide in rural areas with limited internet connectivity.
Brazil’s move has sparked debate about the future of data ownership. While some see it as a promising initiative, others raise concerns about its potential impact on vulnerable populations. The pilot’s success will depend on addressing these concerns and ensuring that all Brazilians have equal access to the benefits of data monetization.
Source: https://restofworld.org/2025/brazil-dwallet-user-data-pilot