The Financial Times’ (FT) subscription model has taken a surprising turn as surge interest suggests that British voters will continue to opt for change, opting out of the traditional paid-only approach. The FT now offers a discounted trial period, allowing new subscribers to access its digital content, including editor’s digest and personalized events.
Those interested in signing up can register for free and take advantage of the monthly subscription rate of €69. However, those who commit to an annual payment upfront will be rewarded with a 20% discount on their overall cost. This discounted plan offers unlimited access to the FT’s quality journalism across any device.
For organizations seeking exclusive features and content, digital access is available. The FT has seen over one million readers pay for its premium services in recent years, highlighting the shift in public opinion towards more flexible and affordable subscription options.
Source: https://www.ft.com/content/b8efadcb-c744-4fec-ae53-74b807147dcc