General Motors’ luxury brand, Buick, is facing a new challenge with the imposition of tariffs on three of its top-selling vehicles manufactured in South Korea and China. The Envision, Encore, and Envista models are expected to see significant price increases due to the tariffs.
Tariffs are anticipated to add thousands to the sticker prices of these vehicles, potentially hindering Buick’s sales momentum. This development raises concerns about the brand’s ability to maintain its competitive edge in the market.
The impact of tariffs on Buick’s sales is a pressing issue, with some fearing that it could threaten the brand’s very survival. As the automotive industry continues to navigate complex global trade policies, companies like Buick must adapt to avoid losing ground to their competitors.
Source: https://www.reuters.com/business/autos-transportation/buick-finally-had-cars-americans-wanted-buy-then-came-tariffs-2025-04-19