Thousand of homes, businesses, schools, and structures have been lost in the Los Angeles wildfires, leaving thousands displaced and facing a long road to rebuilding their lives. As a result, many residents turned to crowdfunding campaigns and non-profit organizations like Baby2Baby and the Anti-Recidivism Coalition for support.
To aid victims and their hometowns, California-based brands launched various initiatives:
– Clare V is donating 100% of proceeds from its “Los Angeles Je T’Aime” collection to the Red Cross.
– Emily P. Wheeler is donating all proceeds from her Los Angeles Laker-purple Enamel Heart Studs to the California Community Foundation.
– Heather Taylor Home will donate 30% of website sales to CCF.
– Lisa Says Gah will donate 15% of its sales this week to the LA Fire Department Foundation and collecting clothing donations for women and children.
– NYLovesLA is supporting Mutual Aid LA with T-shirts from Kingsland Editions.
– Pink Chicken is donating 100% of profits from a firetruck PJ set and romper to Baby2Baby.
– Pura Vida released a wildfire relief bracelet, with all net profits going to Direct Relief.
– Sijo Home will donate a portion of sales to the LA Fire Department Organization through January 31.
– Sundae School is giving 100% of proceeds from its Venice B*tch fleece and collecting supplies for donations.
– Sydney Evan is donating proceeds from two charms to the LA Fire Department Foundation.
– Tarte is donating all online sales to World Central Kitchen through January 15.
– Ursa Major will donate 20% of in-stock sales to various organizations, including GoFundMe campaigns and frontline workers’ kitchens.
– Yeah It’s Jewelry will donate 100% of proceeds from three charms to the LA Fire Department Foundation.
These initiatives aim to provide immediate relief and support to those affected by the wildfires.
Source: https://nymag.com/strategist/article/brands-giving-back-to-los-angeles-wildfire-relief-funds.html