Cannabis drinks are on the rise as Americans opt for non-alcoholic alternatives. The trend is driven by growing consumer demand, with over 500 brands marketing cannabis beverages in the US. These drinks come in various forms, including seltzers, juices, and sodas, and contain tetrahydrocannabinol (THC), the primary psychoactive compound found in marijuana.
According to a recent Gallup survey, the percentage of U.S. adults who consume alcohol has decreased to 54%, with many believing that even moderate drinking is unhealthy. As a result, cannabis beverages are filling the gap, offering an alternative for those looking to socialize without the risks associated with booze.
Several brands, including Scofflaw and Cycling Frog, are already making waves in the market, with major retailers like Target exploring the sale of THC beverages. The sector is expected to grow significantly, with estimates suggesting that cannabis drink sales will reach $5.6 billion by 2035.
However, doctors warn that cannabis beverages can come with side effects, including anxiety, paranoia, and impaired cognitive function. Dr. Céline Gounder notes that the effects of cannabis can be felt within minutes, and heavy or long-term use can lead to addiction and other health problems.
Despite these concerns, many consumers are embracing cannabis drinks as a healthier alternative to traditional beverages. The trend is particularly popular among women in their 30s and early 40s who seek low-calorie, non-alcoholic options for socializing. As the market continues to grow, it’s clear that cannabis drinks are here to stay.
Source: https://www.cbsnews.com/news/cannabis-infused-drinks-target-thc-beverages